SUNGLASSES + SMILES
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RAV4 Adventures in Style

RAV4
Adventures in Style

RAV4 Adventures in Style

DIGITAL CAMPAIGN
ONLINE INTERACTIVE UNIT / MOBILE AND DESKTOP BANNERS / YOUTUBE PREROLL

Worked with Saatchi NY on concept and design

SUV marketers have been obsessed with depicting extreme and unrealistic experiences for years now. Little did they know, that extremeness actually forced them to surrender a huge positioning opportunity that the all-new newly-redesigned RAV4 was in the perfect place to dominate: Style. 
 

Digital and Mobile