RAV4 Adventures in Style
ONLINE INTERACTIVE UNIT / MOBILE AND DESKTOP BANNERS / YOUTUBE PREROLL
Worked with Saatchi NY on concept and design
SUV marketers have been obsessed with depicting extreme and unrealistic experiences for years now. Little did they know, that extremeness actually forced them to surrender a huge positioning opportunity that the all-new newly-redesigned RAV4 was in the perfect place to dominate: Style.
Digital and Mobile